The problem I discovered in not knowing how to build my own business website is I didn’t know how to manage it. I constantly wanted changes and became tired of waiting for changes to be made.

I therefore decided to bite the bullet and figure out this website building process for myself. It was one of the best business decisions I ever made.

5 Reasons to build your own business website

1. Save a boatload of money

I’ve spent a total of $14,000 on having websites built. That’s a lot of money. Since then, I’ve built 100s of websites for nothing except the nominal cost of hosting.

2. Speed

When you know how to build and manage your own website, you can add content and make changes immediately. Being able to improve and revise your business website gives you and your business a substantial advantage over your competitors.

3. Change your website design at a whim

I’ve changed my website design from time-to-time. I use WordPress themes for my business websites, so giving my business websites a makeover isn’t difficult. It’s fun to have a new look… as long as it doesn’t cost much and can be done quickly.

4. Test conversion

If you’re in control of your website, you can make many small changes to graphics, layout, and copy any time you like to test your conversion rate. It can be amazing how a few small changes can improve conversion dramatically. If you rely on a webmaster to make each change, it’s costly and takes a lot of time.

5. It’s fun

I love working on my business websites. I love writing blog posts, adding images, testing conversion and in general improving my site. I take a real ownership in the site. It’s not some obscure or abstract digital asset that I ignore. Instead, it’s the most important marketing tool I have. As a result I generate a great deal of business from my website.

I realize that not every business owner has the time or inclination to build their business website. You have to want to do it. The point of this article is to encourage any business owner to try building and maintaining their own site. The benefits can be wonderful. You can take full control of your online marketing which can be highly lucrative.

The point is it’s not hard to build a website if you use the right tools.

Next, read this extensive ElegantThemes review to learn how easy their themes are to use and professional they look. Peter Lawlor is a contributing author to the popular B2Web Website Template Reviews website.

Myth #1: It is good to have flash on the site

Flash is sophisticated software that enhances the aesthetic appeal of a web page but it is dispensable. Adding flash to a web site is not the only way to beautify it. There are plenty of other strategies such as introduction of a variety of colors, cartoons and pictures that can improve the aesthetic semblance of a site. Additionally, flash is usually quite a large software that takes a considerable amount of time to load on the page. Hence, the websites that include flash take some extra time to load. Also, if you include flash in a web site, the designer should provide an option of a non-flash version to users to enable fast transmission of information in case the internet connection of the user is slow.

Myth #2: Multiple colors make the site appealing

Most web designers make a vivid use of colors to lend a touch of vibrancy to the web pages. However, an over-use of too many colors mars the overall impression of a site. It is prudent to make a very careful selection and confine the usage to a maximum of 3-5 colors per page. A single color may be utilized for emphasizing the page hyper-links all through a website to make it readable.

Myth #3: Images make the site attractive

Web designers prescribe the usage of images for boosting the overall attractiveness of a website. However, an over utilization of pictures, images or cartoons wrecks the sobriety of the site, and serves as a major turn off for the visitors. Additionally, web pages incorporating picture usually take a while to load. Since the attention span of the visitors is very limited, pointless clutter of images and delay in loading pages would likely prompt them to leave and move on to some other site.

Myth #4: Web pages look the same through multiple browsers

As opposed to the general belief, web sites tend to look different when seen on different browsers. It is important for website designers to view and review their sites using different browsers such as Chrome, Firefox, Internet Explorer, etc for ensuring clarity, good resolution and appeal. Nowadays more users are accessing the internet on their mobile phones. Hence, designers should also incorporate mobile browsers in their review of the web sites.

Myth #5: It is important to hire professionals for web designing

Obviously, experienced web designers are much better versed with the intricacies of web designing than amateurs. Nevertheless, it does not mean that amateurs cannot learn and handle the tricks of the trade. With due time and continued devotion, amateurs may also try their hand at website designing and development. It is not the forte of professional designers only. If you are a novice and want to design and develop your website, by all means, go ahead and learn how to do it yourself.

Daljeet Sidhu is at TradeSeam. Compare Web design quote. Read Great website design blog.

When you take the time to strategically plan the outline of your new website or an upgrade of your current one, not only will you achieve a website that will show off your business in the best way, but one you will be able to add and edit content easily, and probably most important will help to achieve your overall business goals. Here are a number of important steps to take in the website planning process:

1. Write down on a piece of paper everything you think the visitors to your web site might want to know about your product or service. If you are planning a website for a school, for example, the visitors would be interested in how man students attend, classroom sizes, staff information and sports offered. Take the time to brainstorm as many areas related to your product, service or industry that someone might be interested in when visiting the website.

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2. Imagine for a short time that you are a potential website customer. Visit and review some websites similar to the one you will offer as if you were a potential customer. As a potential customer, what are the things you like and dislike about each website you visit? Are you inspired to take action from the website? Can you find what you are looking for fast? Are there a lot of pages to navigate through to get to what you are looking for? With the goal of making your website as easy for potential customers to use as possible, note all of this information down for future use.

3. Research to find out what keywords your visitors might search for. There are free keyword search tools through Google that are completely adequate for this type of research. Enter a general phrase related to your product or service, such as “coffee filters” and other related keywords will appear. These are the things your visitors already have questions about. Knowing this, you can plan your website content to answer their questions up front.

4. Plan your new website so that it can expand. Stay away from website formats that can’t be expanded easily to add products and new pages. A website is not static, but rather should change constantly to meet your customer needs.

5. Finally, make sure your website is easy to control, so you don’t have to rely on your website designer to make even the smallest changes. Old fashioned websites that only a web developer can change do not work in today’s dynamic Internet marketing environment that demands new content added regularly. You need a website platform that will allow you to add website content fast and simply.

Your website is most often one of the biggest marketing expenses your business will encounter. It is critical to take the time to plan a new website that is compatible with your business goals.

Marty Dickinson is the president of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. His passion is Internet marketing solutions for the entrepreneur, speakers and authors. Visit to see what HereNextYear has to offer and to find out more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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