. Jaguar’s advertisements utilised a mobile marketing call-to-action that encouraged customers to SMS ‘JAGUAR’ to the number 524 827. In reply, customers received an SMS link to Jaguar’s mobile Web page.</p><p>SMS mobile marketing made it as easy as possible for customers to view Jaguar’s mobile Web site and its information and videos. This was due to the Web site link being sent directly to the mobile phones of customers via SMS. Accessibility has always been a unique strength of SMS mobile marketing, but in the past, a lot of SMS mobile marketing was for low-quality products targeted at the average consumer. Jaguar’s mobile marketing demonstrates that luxury products can use SMS mobile marketing too.</p><blockquote></blockquote><p>“Many luxury brand customers lead on-the-go, connected lives that put the mobile device within a few feet of them wherever they travel,” said Jeff Hasen, chief marketing officer of Hipcricket (a US/Mexican mobile marketing company). “Also, because the price of goods and services is higher, affluent mobile subscribers often want to go further than a traditional ad.”</p><p>Mobile marketing is any kind of marketing on or with a mobile device. SMS mobile marketing allows customers to respond to advertisements via SMS, thus increasing the accessibility of advertisements. In the past, SMS mobile marketing has typically increased ad response levels by 2-3 times (see http://cms.txt2get.com).</p><p>SMS mobile marketing also brings accountability to advertising, because organisations can view the exact number of responses and the time and date they came in. This means that for the first time, advertising effectiveness can be measured exactly. So while Jaguar’s budget and ROI may not be their primary concerns, SMS mobile marketing is a solution for many SMEs who have more limited resources.</p><p>[I:http://londonanimators.org/wp-content/uploads/2011/04/EmmaRoseSmith31.jpg)
This article was written by Emma Smith of TXT2GET, a global leader in SMS mobile marketing for SMEs. For more industry trends and free campaign information, visit the mobile marketing website and click on the TXT2GET blog.
Cannibalism is what some turn to after exhausting all apparent solutions to find food. It happened to the ill-fated Donner and Reid Party in the mid 1800′s.
Is it happening today?
Yup…in a virtual sense. Let me explain. If everyone spending day-in and day-out trying to earn a living online were compared to the Donner Party, some would be eaten alive by experienced online marketers. Yes, cannibalism is very apparent on the internet today!
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The experienced marketers with the big bucks have multiple web sites, multiple products, and they have found effective ways of driving traffic to their offer. Multiple paid workers to do the grunt work that we mere commoners do. What then are the peasants to do?
Here is the solution:
First: Do not get discouraged. There are thousands joining the ranks of online marketing each day but you do not need to be one of the ill-fated ones!
Of course you need a domain, hosing, a web site, great content, a ton of products and an affordable way to drive traffic to your site.
Sounds like a piece of cake doesn’t it?
Simply put…Not!
If you are new to online home business or marketing, this will just swarm you under. The learning curve is overwhelming unless you are absolutely determined to chain yourself to the desk until you have learned all the detail. Many have, and may have succeeded.
Why not you be the next one?
There is a way to make all this work without you having to pull your hair out.
I have found a method that works. It does everything from create a web site to finding master resell rights and private label rights, both of which are necessary for online profitability. You need to have an online presence and a professional site that includes products or it just won’t work!
A store without product is a store without customers. Fancy web sites look great, but without the right inventory and stuff to sell, there will be not sales. And, without sales, the online cannibal will eat you alive!
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Do you know what SEO is? If you have never heard of search engine optimization, then you probably do not have interest in internet marketing. But if you have an online business then you know that your internet income depends on where your website ranks on the search engine results pages.
You can take many steps to help your site reach the top rankings. You can, if you have the money to spend, hire someone to do your website optimization for you. This will be a good investment if the person doing your optimization can get you to the top of the rankings. But you can use software available on the internet, that will help you do your own search engine optimization for a fraction of the cost.
You can download software, for a price, that will help you check your website keyword saturation. You should not flood your website with keywords. The software will alert you if your website has too many keywords on one page.
Many years ago, website owners jammed their websites with keywords because the search engines would reward top spots to websites with the most keywords. But that is no longer the case. If fact, if you simply load your pages with keywords, the search engines will penalize your site and list it at the bottom of the search results. You do not want this to happen.
This is because websites on the top of the rankings were simply full of keywords and made for difficult reading. So the search engines changed their criteria for ranking. The search engines were coming under criticism for allowing keyword saturated websites to be at the top of the rankings.
If you plan to do your own SEO, do not over load your website with keywords. You need to choose them carefully and also place them in strategic places in your website text.
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Did you know that a proficiently designed web site is the strongest marketing and P.R. instrument that your company can have?
The world wide web is the most economical place to do business, and the vehicle by which your business will become known is a well planned web site that acts as the “face” of your company.
More and more customers are looking to the web for the products and services they require. Consumers want to be able to access products and services online: contemporary customers have come to insist that the businesses they custom have a well developed internet site that provides information 24/7.
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There are several advantages to your business being online with a well designed website:
1. Cost Savings: a internet site developed by a top web design company will save you money by offering 24/7, automated information to your info-hungry consumers. Rather than compensating full-time workers to man phones and give out routine information, invest in a multi-functional, slick web site to deliver facts and information to your valued clientele – on a ’round the clock basis!
2. Advertising: your web site delivers an ongoing platform of everything that your business provides. As a result of having your company’s website on the net working for you, your business is able to come in contact with the public on a continual basis!
3. Gathering Leads: your custom website can get the leads while they’re hot! When a consumer visits your site, you are able to catch the lead instantly if they fill out your “contact us” web page!
4. Information, Information! The twenty-first century is regularly called the “Age of Information Technology”. Your consumers and potential customers seek to know everything about your company and what you offer. With a website, you are equipped to give out that information on a 24/7, 365 day basis! A customized web site permits you to list comprehensive descriptions of your products and services, hours of operation, pricing, policies and statements, mission statement, and so much more! Most notably, your site informs your potential consumers of how to make contact with you, so that they can make the next move of talking to you or your company rep in person!
A whopping 49% of our population is considered to be “introverted”, meaning they strongly prefer to collect information anonymously. Where an introvert may well be less likely to call on your place of business in person, or even pick up the telephone to inquire of your services, they are a lot more likely to visit your web site. Once they are at ease with your company and services, they are more likely to follow through with taking the subsequent step of contacting you directly.
When properly produced by an expert web design firm, a web site lets your clients and potential clients collect the information that they want in order to make a choice about whether to pursue your company’s services. The questions that your sales people answer every day can be listed on your web site, saving your clients’ time, and saving your business money!
A web site is an online storefront, and your business needs a sleek storefront to attract new clients and customers! VNet Consulting, Kelowna web design experts, will get your company online by constructing a professionally designed, effective and efficient website.