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Seriously, sometimes I have to step back and laugh when I see company owners trying to pre-qualify consulting firms to take them public. I just stand there and scratch my head in disbelief when they think they are asking all the ‘right’ questions when all they are doing is setting themselves up for failure.
I recently had a company who claimed to have investors who wanted to invest in pre ipo deals. For a few weeks these guys called with a million questions and demands, most of which were contrary to basic SEC regulations and compliance. I tried to set them straight but they just didn’t get it. These guys who called themselves consultants really had no clue as to what they were doing and the questions they were asking me about my firm in order to qualify our firm were completely off base and were actually laughable. It was irritating at the time, now I just sit back and laugh as I chalk it up as another lesson learned and another relationship that fortunately did not come to fruition.
Here are some realities to consider when talking to a consulting firm to take your company public. First, no consulting group acts alone, instead they play quarterback or orchestrator to facilitate a smooth, stress free process. Most consulting firms that take companies public on the OTCBB will have securities attorneys on staff for the s1 filing, third party SEC approved auditors for the SEC audit, multiple market makers to choose from for the filing of the 15c211 and scores of Investor Relations contacts for post public market creation.
When doing due diligence on an Edgar link for S1′s in process you’ll only see the attorney information and the auditor. The Consultant has to be content to stand in the background making the entire process function and succeed with virtually no public claim or credit. If you’re doing due diligence on a consulting firm it’s more important to find out how vast their network is as opposed to being the predictable intellectual midget who will look up the consultants previous stock symbols and call the company and expect to miraculously get on the phone with a person who knows the consultant first hand. The mere thought is so ridiculous it’s redundant to even bring it up but this is something that uninformed people actually do as part of what they consider ‘due diligence’.
All you need to do is this: Talk to the senior partner at the consulting firm. Establish whether or not they are full service. Gain an understanding for how long it takes them to get you from S1 to trading symbol. If you want to do some real due diligence, find out about their post public investor relations strategy so your company not only goes public but can stay public and profitable.
Consulting firms who take companies public on the OTCBB are a small part of the whole but without them, the transaction couldn’t happen. They are the 24/7 worker bees doing the impossible for the ungrateful….until the symbol is achieved and the stock is trading properly, they you get a pat on the back and, “hey thank you so much for your hard work…what was your name again?” And I always respond, “you can call me whatever you want but on my Share Certificates you can put Princeton Corporate Solutions”.
OK, maybe that’s a bit of an exaggeration, of course they are going to remember my name but the reality is, solid due diligence by a company wanting to go public starts with a general evaluation of the consulting firm, some basic technical questions and then getting to the root and depth of their contact base to make sure your going public efforts are fast and smooth.
Get Informed with the industry’s Top Financial Blog where the industry’s power players meet. Call Princeton Corporate Solutions at 267-233-0183 if you’re interested in Taking Your Company Public or Global Expansion we can make it happen.
So is business a form of warfare? If it is who are the pawns and who are the kings? Let’s look at the facts and past the 1980s clichs that chant: Greed Is Good and Business Is War as those chanting these phrases are often on the sidelines and not gifted enough to be on the field and playing and have no choice but to live vicariously through those they are jealously watching.
Everyone wants to be a player but in this industry you need a lot more than drive you need connections and capability. By connections I mean global political, global corporate, international finance and more. By capability I mean nerves of steel, the ability to bath in acid and swim with sharks and eat class for breakfast. This is one of the most stressful industries I know of with a burnout rate that is off the charts and any other global consultant that I know has struggled with their demons to stay on the top of their game. Business, by all categorical definition is War.
There are winners, losers, economies rise and economies crumble all because of global commerce. Global commerce as you know is control over the masses by an elite few. The elite are not the government officials as they themselves are pawns in a much larger game that even they don’t understand. Commerce and finance are numbers on a computer screen and fractional reserve lending, the IMF and other organizations at the end of marionette strings to impose the will of the elite on the global populace.
War in the form of economics is ongoing whereas war with guns and the military is to make a statement. Economic warfare is trade sanctions and limiting technology that will enable a developing nation to grow which will disable their industrial capabilities so that instead of a thriving economy they are dependent on the involvement by industrialized nations. With the Bretton Woods Convention in 1944 and the reconstruction of Europe and the doing away with the gold standard the above mentioned Numbers On A Screen are dictated by who holds the most economic collateral to enforce their idea of numbers.
This group of elites has the economic and military power to impose its will and enforce the idea that the numbers that they place on that screen are etched in stone and if those numbers demonstrate a Loan to a developing nation, though no actual empirical capital has been transferred, that developing nation now becomes a willing pawn in the overall game of economic warfare. So there you have it, business is indeed a form of warfare. This industry of global finance serves as the royal court while those around us are forced to play by the rules we invent and enforce.
I’m not saying that this is a good thing, I’m not exactly proud to be part of the problem but this is the awkward reality. I know you’re waiting for a happy ending or an idea that will help create a solution but I don’t have one.
When my firm is brought in as a strategist and alliance facilitator for global rollups, acquisitions, mergers and IPOs we try to create as many jobs as possible but let me ask you, by creating more jobs are we just perpetuating the problem of the masses being controlled by the few?
Get Informed with the industry’s Top Financial Blog where the industry’s power players meet. Call Princeton Corporate Solutions at 267-233-0183 if you’re interested in Taking Your Company Public or Global Expansion we can make it happen.
What Is the Process Of Taking A Company Public? Here Are The Answers!
Going public can make or break a company. As long as you are prepared it can be the biggest blessing ever bestowed on your company. Understanding the process can help you decide if this is a direction you’d like to take. Here is the process:
First you’ll need corporate structuring to create a business model that is conducive to raising capital and increasing investor confidence so you’ll need to take a long hard look at your ‘C’ level executives and their educational and professional pedigree and track record, your board of directors capabilities and abilities to contribute with capital connections and strategic alliances.
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Second you’ll need to write a business plan that take into consideration a strong business model, financial projections that will stand up to the scrutiny of your SEC auditor and investors who have their investments audited by legal counsel and accountants while simultaneously painting a picture of a solid and viable, and yes, recession proof business model.
Third you will need a PPM to break your company up into shares to distribute to seed capital investors and stay within the SEC Regulation D requirements.
Fourth you’re ready to file your S1 and get into the comments stage. Be prepared to answer questions and be patient. The SE needs to understand your business enough to approve it. Some of their comments are pretty strange but it is what it is. Your best bet is to have a good securities attorney file for you.
Fifth you need your third party audit. This can be a large financial undertaking if your books are a mess and a good auditor can be in and out in around a month.
Sixth after the SEC approval you’ll have your market maker file your 15c211 with FINRA to get your approval and stock symbol.
Lastly, you’ll need a strong post public investor relations strategy to induce investment and calm down those who want to sell their stock. A good IR strategy will also bring into account massive amounts of traditional and viral publicity.
For Corporate Turnaround Services or Investor Relations and Publicity, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
Many companies have a unique service or product but either lacks the capital or know-how to go public. Going public slams open the doors to massive global capital possibilities and massive partnering and strategic growth capabilities. A financially broke company should never try to go public to raise money to stay afloat as you’ll only attract the fee based predatory consultants who make their money on individual fee oriented services without the ability to bring it all together in a turn-key solution so in the end there is no accountability.
The prototypical company that will succeed in going public is either a profitable and mature company or a start up with contracts in place for capitalization and patented and/or proprietary technology or systems that give it a massive edge over competitors. The decision to go public should be based in the desire for rapid growth and capitalization. The qualities of a company that will succeed on the public forum is one with a solid executive staff, experienced board of directors and a service that is recession proof (Yeah I know, what business is recession proof?), and finished with the actual developmental stage with a solid product or service and identified partners and distribution sources.
If you realistically have a chance at going and staying public you’ll attract consulting firms and/or broker dealers and market makers and many times law firms that focus on taking companies public in return for minor upfront fees and a solid equity position. Be careful not to sign on with a company that does not offer a ‘one stop shop’ or turn-key solutions which includes everything if you are going to be paying an upfront fee and equity. Many solid firms will ask for both fee and equity compensation and it’s worth it if they are truly capable of delivering a full range of services.
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You should have a polite yet rigorous interview process with the firm before signing on. The ideal situation for a company going public is to partner with a consulting firm or broker dealer who offers absolutely everything you will need to succeed in the pre-IPO and post-IPO market. Expect to pay a fee for corporate structuring, business plan, private placement memorandum and Direct Public Offering to the firms database of investors (if they do not offer an introduction service to investors you should not take them seriously as a full service consulting firm as they are only offering you a sandwich without the bread).
Parts that a consulting firm will partner on if they can truly take your company public from A to Z is the initial Direct Public Offering to an in house group of investors who will invest the capital needed to pay for the audit (though many times this will have to come out of your pocket even if you team of with the best firms in the business), S1 filing and comments, SEC and FINRA approval and ultimately to the point where a market maker or broker dealer is selling your securities to the public. Sometimes it’s good to just hire a company that is strictly fee based for your ‘going public’ ambitions but be prepared to pay hefty fees. If you are a solid corporation with a realistic chance at going public, you’ll be able to tell by the tone that consulting firms have with you when you engage them in the initial phone consultation. If you’re ready to go public, a proper consultant will be able to identify your position in the market place to fill in the blanks.
Learn more about Taking Your Company Public. Find out how to Raise Capital Fast by taking your company public
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