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In the strategies of war, how does a new regional military power or upstart guerrilla troop solidify their position? They identify their adversaries and eliminated them. How is business any different? The truth is the strategies are identical while the actual elimination process differs. War is fought with bombs and guns, economics is fought by crushing an idea or believe system that perpetuates the money machine behind a company, take away the public believe system based on the concept put out by a company and you’ve eliminated their ability to survive.
Corporate branding, marketing and all promotion centers around piercing the minds of the public to inject an idea that ultimately triggers them to have an emotional need for your service or product. Few purchase decisions are spontaneous but for those that are it’s a matter of putting making something available with the threat of taking it away.
When injecting an idea in the mind of the involuntary recipient it must be like a candy coated indigestible as opposed to a spinal tap entry. Smooth and easy as opposed to painful and forced. Some sugar coatings take on the identity of a comedic TV commercial where laughter is the mechanism used to bypass the critical faculty while a sappy emotional segment may work for others.
The key to obtaining and maintaining one’s position is to identify your immediate competition, deal with them and once this is facilitated move on to the next potential threat. For the immediate competitor one elimination strategy that tends to work regardless of industry is to analyze the regional market in which you find a competitor of equal size who is in direct competition with you and then find his localized upstart or micro competitors and via third party strategically align your agenda with their promotional tactics. Help them to collectively and unknowingly pinpoint and weaken specific products and services that pronounce the actual threat to your company. Phase two is to make yourself known to them via this third party introduction and buy equities in these companies and contractually obligate them to use this capital for designated promotional solutions that will grow that regional company. You want this money to be used to infiltrate the region with your services/products and have the new partners go into their established client base with mailers, phone calls and in person sales calls and introduce your company and solutions to them.
Your initial competitor will begin to lose traction (assuming they are a public company) and their stock price will begin to fall, you want to begin buying stock in this competing company but not enough to stimulate or increase the share price. A combination of multiple subsidiary elements ganging up on this one particular company in addition to your firm buying equities in a plummeting stock will deliver to you the control you need in order to remove this entity as an obstacle to your growth.
As the company lessens in market share and comes into a new phase of financial hardship, help the process along by now adding the sell/buy process to damage their stock that much more (obviously, before initiating this phase talk to legal counsel for advice). Now that the stock is at a critical volume and price you can step in and flood the market with the stock that you purchased to send them into ‘penny stock’ domain, the kiss of death for any company that wants to stay on or eventually qualify for the NASDAQ (don’t look at this as losing money, you should see it from the perspective of gaining long term market share) and when the company is close to shutting their doors, you can step in as the savior with investment capital, acquisition proposal or workout a subsidiary type merger.
By this time the company is so weak they have no choice but to accept on of the above options thus, you’ve accomplished the elimination of a competitor while creating a virtual monopoly in this regional based strategy. There is a template strategy that straddles political and economical situations. The template is the same while it needs to be adapted with a customized process.
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In life, real life (not this politically correct utopia brainwash content they are force-feeding our children with in school to cripple their minds) is truly, absolutely survival of the fittest. Make no mistake intellectual battle lines are drawn and at the end of the day there are two educations a child gets today: School and Home.
At school children are taught that if they play along with the group, all is well, they’ll get good grades and if they say no to drugs, fall on bended knee before the teachers they will make it. A child’s education at home must be about applications, strategy and considering the public education game a playground. Understand that when you send your child to school they are submerged in a ‘follow the leader’ subculture that goes like this: go to class, study, ready, test well and put your napkin on your lap at lunch get into college and get that piece of paper that convinces intellectual halfwits that you’re qualified for that $30k paper pusher job, fall in line with the student loan suffocation mechanism to allow the government to take their piece of the action and you’ll be fine.
As parents, we need to have a strong, updated comprehension of this because we place our children in a position where they are tied down and force-fed by self proclaimed intellectual scholars yet the reality is they teach because they cannot do (yes I know I’ve said this before but keep reading). Those who can apply the tactics taught in school go from tactician to strategist. A strategist is able to apply the tactics studied in university class rooms to their current and immediate environment, ‘teachers’ also referred to as ‘tacticians’ cannot.
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Train your children in the Machiavellian ways that have been demonized by those who are afraid to lose control but mastered by those in control. Throughout elementary and high school training it is your job as a parent to show your child how to apply what they are learning in school as the instructor as their educational facility is unable to do this as they are a tactician not a strategist. Strategists own the companies that tacticians work for. Strategists are on the board of companies and have C level executive stations while hiring and firing an ongoing ocean of tacticians. How can you tell if you’re child’s teacher is a tactician as opposed to an educator with the full package? They treat the halfwit concepts of the new ‘political correctness’ as if they were laws passed down from Mount Olympus and constantly use backwards, mean nothing terminology such as hyphenated ethnicities which is nothing more than one additional strategy used by the powers that be to separate the citizens of this nation even more in turn securing more of a strangle hold on the minds of our youth, they take a kumbaya approach to communication with a ‘there is no wrong answer’ process to confusing the balance of a soft maturing mind, they’ll teach about Victoria, self proclaimed Queen of a so-called ‘United’ Kingdom with no mention of the ongoing British attempts to infiltrate this country with chaos missions during the civil war, the war of 1812, multiple invasions from Canada early in the history of our Nation and ongoing via economics and our current legislative and trade system.
Its war and we are battling for the minds of our children in order to keep them from entering into the zone of the mindless drone. They will brainwash your child all day in school, instead of handing your child over to more negative influences by allowing them to sit in front of the idiot box for four hours per night, give them books to read like the Art of War, The Prince and other books that will train them to assimilate this lame public/private school education into practical, strategic concepts that will set them apart, above and beyond their peers.
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For diversified investors, the IPO is the holy grail of all investments. Why? Because of the higher yields involved with a company with a great concept that is about to step onto the scene and change the order of an industry. Many times the investors are able to take advantage of a deeply discounted stock price compared to the retail price available to the mainstream.
For those who have experienced the power of an IPO, the next natural stage is the Pre IPO. A Pre IPO investment a few months before the company is issued a trading symbol is the creme de la creme of all stock investments. Many times investors are offered warrants for discounted future offerings with the company; the stock is typically discounted deeply to the IPO price, which in turn is discounted to the retail price. The investment mechanism is typically done via Private Placement Memorandum using rule exemption 506 of Regulation D.
Investors should make sure that the PCAOB audit and S1 authoring are underway or completed before going into an investment. The company should offer potential investors a package which includes a solid business plan, PPM stating risks and a valuation from which the share price originates. The share price will come from the valuation, number of authorized shares, total amount of capital to be raise pre public etc.
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Another deal aspect to pay close attention to before investing is the market creation process put in place by the company. A strong Investor Relations and publicity campaign is crucial to generating interest in an IPO and this strategy should be put in place during the company’s comments phase with the SEC (if it is an OTCBB listing the company is initiating).
A solid investor relations campaign will consist of, at a minimum, two press releases per week, phone room assistance to introduce the company to the broker and investment market, SEO campaign, iTunes company and industry position downloads for interested parties, webinars, investor newsletter as well as radio, TV and university expert panel interviews and other public interactions to make the public aware of the company, product/service and stock symbol.
The above is just a Pre IPO investor introduction to help seasoned investors with their due diligence process and portfolio diversification.
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There is a world that exists within our world; a place where chaos is king and puppet masters reign supreme and misdirected remaining populace just beg to be controlled. This flip side to common conscious reality is the corporate and political strategy of ‘chaos’. What? That’s it you say? You may not appreciate the power of comprehending this alter existence so let me explain.
Within the confines of chaos lies the origin of man’s nature where the concept of leadership and subservient coexist in harmony because there is order within clearly defined positions. The principal is typically invisible and the acquiescent are voluntarily exposed to satisfy the subconscious need to appear to his colleagues as the organizational power head. It is the artificial fulfillment of this need that perpetuates the process.
A commonplace application of this perception is with a manager in a corporation. Within the minute immediate access to those below the manager, he is the zenith of this structure but the reality is he is subservient to the VPs who are under the thumb of the C level executives who are hand puppets to the board of directors who are held liable to share holders and the stratagem of order in chaos is just getting started.
The group with the loudest voice in a corporate structure are the shareholders who in turn are typically the meek mild ocean of marionettes and the circular mind bend continues. The interdependency of this wheel now becomes obvious and the third source of influence to this model is introduced.
This wheel has an outside source of influence that is more powerful than the elements within the wheel as it is the ‘agenda’ of those who capitalize off of the perpetuation of the disarray that keeps those confined to the circle with foreheads to the grind stone unaware that they have the ability to look up and be liberated. The ‘agenda’ influence injects the ideas and concepts that enable this environment to exist and without it there would be now stimulant to pressure intellectual, scholastic or professional development.
The actual masters of the structure are an ever-revolving collection of global alliances possessing diversified interests that are interdependent and continue the perpetuation of this universe such as political leaders with the need to create jobs within a region, a consolidating organization aiming to capture a controlling majority of an industry etc. and just as you guessed, each of these leaders are accountable to another structure and so the quantum mechanic, socio-economic hierarchy is the stimulant that perpetuates our inter-reliant existence.
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It’s outside the nature of the strong willed, motivated IPO consultant, global strategist or structuring consultant to give up and through in the towel but sometimes failure is the only option. When you deal with a company, which will represent most of your clientele, that will follow instructions to get from point A to point B you can help them succeed promptly with little resistance and you can optimize their position with relevant ease if you are truly qualified for the contract that you’ve taken on.
But when you step into an organization that at first is motivated and then because hesitant and fights you on the aspects of your solutions that will help them but they need in depth descriptions and conference calls in order to move on one minute detail of the strategy it’s time to step away. Benchmark your fees so you don’t have to negotiate a refund.
Get a small retainer and set up the remaining fees that are bench marked, success first, then payment. This way the worst that could happen is that the company get’s free services and you walk away leaving the company better off than when you started and they have no angle in which to speak maliciously about you.
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If you have a client that brings you on and then fights you for change there is a deeper rooted issue at play. There are psychological elements of insecurity, inferiority, partner disputes, undisclosed debt and other things that are outside of your control so don’t take giving up as failure. Sometimes stepping away is best for the company but only if your billing cycle is as described.
It’s important to leave the company better than it was before your were contracted. Your job as a consultant is about creating value and sometimes creating value is limiting your ability for personal capitalization.
Take it on the chin and move on. There is no shortage of assignments for good consultants in this desolate economic climate.
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The dream of taking one’s company public is all too often unrealized when a shell merger or reverse merger concept is used. I say concept because this describes a general tactic as opposed to a strategy personified by a direct registration or S1 filing.
Shortcuts have no place in a public offering as it lacks the results sought by entrepreneurs and demanded by investors and shareholders. Shells for mergers are typically dogs infested with microscopic flees, the struggle for volume and investor retention is constant and you’ll never have the full legitimacy of an S1 as the previous owners organizational baggage will constantly hinder your development as a public entity as the weight of skeletons in the closet will always outweigh your efforts, thus eliminating the results of IR and other promotional tactics for stock traction in the marketplace.
Going public doesn’t have to be painful, all you need is a game plan and experienced agents working on your behalf. If you’re broke get a loan, don’t attempt a public offering. If your company has a proven concept and solid net revenues then going public may be just the fundraising tool you’ve been looking for.
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You’ll need several things in order to go public properly; the least of these is: an S1 attorney, market maker, investor relations strategist/facilitator, solid board of directors, professional and well pedigreed CEO and CFO (or proven controller) and ongoing consultants for mergers and acquisition identification, research and facilitation (don’t think you can grow your public entity organically).
Sure a legitimate public offering via S1 takes a little longer but it’s required for a viable and prosperous public lifespan. The difference between going public via S1 and Shell Merger is as blatant as marrying the prom queen and marrying a corpse sure a shell has skin and bones but wouldn’t it be great to have a pulse? Don’t sell yourself short. Go public the right way!
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When companies contact us about going public they will typically start out by saying something like, “I’ve been watching your videos and have been following your company in the media for a while now” or “I’ve been reading your articles about globalization and going public over the past few months and…”. My point in stating the above is this, I’ve never had a company that calls and says, “We were going to get a corporate line of credit but figured we’d go public instead”. Companies that are going about this the right way will have spent time preparing their company to go public and they’ve taken the appropriate initiatives to set up post public finance options, investor relations and other efforts that are conducive to their company performing in the aftermarket.
As an IPO consultant it’s not my job to sell the company on why they should go public. It’s my job to question their motivations and play devil’s advocate to try to test their theories and inject factual information that will either make them more confident with their decision or talk them out of taking this path. Proceed with caution. If you get an IPO facilitation firm on the phone and they are absolutely in love with your company, idea and plans from the onset of the conversation, chances are you’re going to regret it in the end as this consultant has too much time on their hands and sees an easy ‘fee oriented’ target.
Going public is a mutual effort and can only work if both sides are going to make out financially in the end, not upfront. Consultants that charge front heavy fees are typically not going to be around in a stabilization or advisory capacity once you are public which means you’ll almost certainly fail to raise the public capital you’re seeking. Instead, find a consultant that levels out their fee structure with a general retainer fee and most of the compensation on the back end. Retainer fees of $40k to $50k are common among established and legitimate consulting firms. You’ll also have the PCAOB audit which will range from $10k to $30k and the S1 filing and comments fees for legal should be tied into the back end with some general expense compensation during the process. Your market maker attachment and 15c211 filing should also be included in back end equity by the consultant.
As far as equity compensation keep in mind that if a consulting firm wants to take all upfront fees and makes no mention of the post public equity distribution then they are taking you on as a client for the wrong reasons. If they believe in your concept and truly want to get involved to assist you in a well rounded, strategic offering they will insist on an equity stake of 5% to 20% depending on how much pre public structuring and strategies as well as post public work must be done.
In going public your company can become a globalized, stable industry powerhouse but attaching yourself to the wrong facilitator upfront can damn your efforts before they begin. Find a well published, full service consulting firm that will take control of the situation so you can focus on your business and not have to worry about the intricacies that can destroy your offering potential.
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Companies decide to go public for many different reasons: expansion, need for capital, exit strategy, acquisition facilitation, globalization etc. But what are the real advantages to going public? First, let’s go over the disadvantages. Your life becomes an open book and as an executive your spending habits and failures will be a matter of public information with your annual and quarterly filings.
You’ll be accountable to shareholders. You’ll have a board whose main interest is the company and the shareholders no you or your need for a new luxury car, financial bonus or need for a quick loan from the company that was once possible and easy when your company was a sole proprietor entity. You need trading volume and without it your stock is worthless and your company becomes a blind, deaf, mute, quadriplegic (a bit extreme but you get the point).
The advantages are numerous if your company is ready for the public realm. With a solid trading volume, minimal dilution of stock, solid executive management, an active board of directors, powerful strategic alliances and the ongoing advisory of a strategies consultant your company can expand globally, identify and grow through acquisition and subsidiary mergers, purchase entities and services with stock to retain cash flow.
Banks and other institutional lenders will make more funding solutions available. Your exit strategy is built in and turn-key.
The most successful public companies have a few common themes built into their infrastructure. They have recruited a proven and tested CEO, CFO and COO with professional pedigrees and track records that are recognized in the industry and media and will bring with them a strong following of partners and solution mechanisms that will typically yield instantaneous, empirical results on behalf of the company. The board of directors is restructured so that major industry enhancing components are represented such as industry niche legal, financial, distribution, domestic and international. Each of these board members will put their contact portfolio to work for your company for immediate and long term growth and stabilization. One other aspect that all prosperous public entities have is a strategies consultant that keeps everything in line. This individual is also what is referred to as a ‘fixer’.
This professional will typically stand in the background constantly analyzing every aspect of the company for weak points and correct them. Whether it be a lazy board member, potential acquisition, CEO not pulling his/her weight, potential legal issues etc., this strategist has a keen eye and typically a massive contact base that, when put into place can correct virtually any situation quickly and seamlessly.
Going public is a great strategy for the right organization. Having all your ducks in a row pre and post public is the key to a successful offering and public markets longevity.
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categories: Taking Your Company Public,Reverse Merger,S1 Filing,Belvedere Global Strategies Corporation,James Scott,direct filing,s1 registration,taking a company public,take your company public
The undertaking of a corporate start-up is as American as apple pie and denim jeans. Start-ups come and go like the tide but for a very small, in the know group of beneficiaries; they can attribute their successes to a group of five power-brokers that are responsible for some of the most earth shattering mergers, political movements and corporate turnarounds in modern economic history.
These specialists offer the upper echelon solutions and bedlam tactics that can disrupt entire economies, influence legislation and make hand puppets of any lobby or special interest group of their choosing. The weight that they bring to pull off such crushing power plays is a track record of secretive and innovative strategies of crisis management via chaos induction, contacts that elevate beyond presidential to the global economic and institutional movers and shakers that influence everything we do. Call them the Illuminati or call them our saviors, one thing that can’t be denied is the obscene intellectual level and macro effect that they wield like psychological hand grenades.
One of the youngest in this ensemble of globalization demigods is James Scott with a small, virtually invisible boutique consulting firm called Princeton Corporate Solutions. With a client roster populated by past and present presidents, Kings, Queens, global governmental elites and corporations that shape our future economy his skill set is both extremely diverse and all together confusing; that is unless you can see the bigger picture of what it takes to spin scheming webs in the ears of those who you and I perceive as the controllers who are, in reality controlled by this minute group of chaos strategist.
What I’ve seen is both spooky and shocking. The eclectic combination of political and economic strategies and blanketing influence in the arsenal of James Scott would lead one to think of all the conspiracies of on the web and Saturday morning secret society episodes on the SiFi channel. Could it be true that the world is actually controlled by a handful of men sitting in a room in Switzerland playing with us like gods and overlords calculating our every move and setting up roadblocks to guide us like sheep to the slaughter? When I think of James Scott and his small group of colleagues and power-brokers I am both in awe and disgust. Being a 34 year old with no traceable background (actually no one even knows what country this guy is even from, rumor has it he’s German but grew up in the United States) or political/corporate mentors for this rapid assimilation into the who’s who in international econo-political elite, I am beginning to believe that reptilians control our planet (obviously, that’s a joke, but how does someone come out of nowhere and become one of the most commanding strategist on the face of the planet with the contacts to overturn legislation and actual governmental elections not to mention taking a company that has never been on the map and making them the face to an industry like he’s done so many times.
And after the awe comes the anger and frustration when I think about the question of ‘how much money and power does a person need to be content and from where this twisted and almost sickening obsession with power and influence stem from?’ When you acknowledge the reality that there are invisible hands that dictate the positioning of political movements and economic chaos, success and failure and all the in-between it is a combination of liberating and all together frustrating. Strangely liberating in the sense that one is led to feel as if the weight of the actual ability to influence is taken off one’s shoulders as the ultimately have no real effect or say in the fate of their future while this is frustrating because it is human nature to feel the need to control the environment around them. I have studied this man, his company and the organizations that he works with and again am angered by the obscene control that one man can have over an international population. I am constantly steaming with emotional rage when I research these back room, closed door meetings where in an hour an agenda is set that will affect my children’s future, my life and the lives of those around me. What gives them the right? How does this happen where we lose control so fast with no fight from the public?
Part of me wants to give up and throw in the towel, the other part of me longs to be part of this illuminated assemblage of those who have stepped up to take control and bring a structure that unites the political and economic elite in today’s ever changing domain. So many times I’ve found myself sitting down to put together an article exposing this Illuminati group as puppet masters, evil doers and all together self-appointed gods of men but when this emotion driven ’cause’ is interrupted with the reality that these men are the oversight for out of control, power hungry political groups and econo-corporate monopoly junkies I can’t pick a position to guide the tone of the article.
We are angered by the power and influence that these men have over us but seriously, where would we be without them? Where would our economy be without men to step in with the instant legislative control to keep economies moving or to keep one particular political organization from turning our country into a principality controlled by a dictator? At the end of the day I think my real desire is to be part of the process and to be the overseer of the overseers and it all comes down to ‘control’. Isn’t that really what you want? This article will be the first of many as I am able to accumulate more documentation and facts on these organizations that tower over us from on high. Stay tuned…
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I remember in college a professor said that, ‘Any publicity is good publicity’. I took that idea with me and tried to apply it early in my career and found the outcome of that concept to be disastrous for a client who was under the same misguided assumption. What university students don’t realize until it’s too late is that instructors teach because they cannot ‘do’.
I have yet to find a professor who was so unbelievably successful in business that he threw it all away in order to mold young minds and shape the future of our economy with tomorrow’s decision makers. To the contrary, those who have a difficult time convincing fellow professionals in the real world of their cerebral preeminence would rather stand in a classroom and spat off statistical concepts formulated and tested by those who this talking head admires yet will never become. It’s a matter of emotional intelligence vs. book intelligence. The former is a prerequisite for powerhouse, contact rich executives and the latter is reserved for individuals that are limited to the creativity and genius of the authors of the material in which they memorize.
The turbulent genre of investor relations, which encompasses crisis management and corporate publicity is limited to the confines of the emotional marathon runner. The up and down swings of this unique niche profession are not for the faint at heart. The ability to parley a crisis situation into that which stimulates trading volume of stock (in a positive manner) is a gift endowed to the street wise, leveraging demigod.
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The IR consultants that I know are the guys who get A’s and B’s at a state university, sold vacuums and cell phones the year after college, got their series 7 and after a few years of successful trading, made a nice chunk of cash, got bored and left the industry only to re-enter on the stock promotions side.
They have the technical experience needed to evaluate a stock and test it for chinks in the armor and leaks and they have the industry contacts and street smarts to formulate a deliberate process to promote the company in a way that is conducive to superior public interest and investor coziness.
Successful IR, PR and crisis management really comes down to creating a template for information distribution; once this is accomplished it then in becomes a process of articulating the actual content, good or bad, in a way that reflects the idea that the company’s end result will leave them better off than they are now.
For countering negative press or crisis management issues a company should always have an arsenal of positive information ready to pump out 3 to 1 for the ultimate public distraction (meaning for every one negative, drive 3 positives through the publicity template put together beforehand). What should your template look like? You need a combination of media contacts on all levels (radio, news, TV, talk radio, etc) along with an ample supply of high traffic blogs, article directories, podcasts with large followings, double opt-in email list to investors and shareholders, legislative style spin contractors and powerful bookmarking tools to add to the affect.
It is important to test-run through the scenarios before you need them. You’re going to have problems that could hinder your company stock or reputation, it’s just a fact of commerce. Prepare ahead of time so that your crisis management solution is in place. Hire a troubleshooter that can come in and set your organization up with concepts that will free your head from the noose that would otherwise cause your company’s demise.
Characteristics to look for in a consultant of this caliber would be: even keeled and calm, no nervous habits such as nail biting, sniffing, shuffling feet etc. Watch out for name dropping to base their abilities off of their association with another entity or individual, hiring a consultant like this will result in failure and they’ll pass the buck and won’t be accountable. Watch for the involuntary micro expressions controlled by the subconscious mind. To measure this, ask a few trigger questions you know the answers to and watch for the facial reactions immediately after the question but before the verbal response.
Next, ask him questions that would need modified or critical thinking and again, watch for the facial expressions. After you’ve discovered his ‘tells’ you should be able to effectively proceed with a general comprehension of the truth and lies (or over exaggerations) during the qualifications interrogation.
Have him run you through scenarios that he’s worked on in the past and the processes that were put in place before hand or on the fly to deliver a powerful end result for the client. Ask him to elaborate on his most powerful crisis management tactics. Find out what he’s done on the IR side to generate trading volume and share price strength. Ask him how he would take your product or service and pump it through his PR stratagem for optimal outcome.
Again, this specialist is a dynamo, not an instructor and they are more of a strategist than a general tactician, meaning they are able to apply the tactical knowledge that the public has access to but apply it to his current environment, good or bad, for a strong, predictable end result.
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