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Modifying Meta Tags In Design Mode In Dreamweaver CS5

§ July 14th, 2010 § Filed under Software § Tagged , , , , , , , , , § 1 Comment

A web page consists of two main areas: the head and the body. The body contains all of the elements which will be displayed in the browser window and the majority of which will be visible to the user. The head element, by contrast, contains information about the web page; meta information as it is sometimes called. In this article, we will look at the different ways in which Dreamweaver allows you to modify elements within the head of a web page, beginning with the title.

The title element should contain a broad description of the content of the page. It is extremely important that each page should have a title and that the title be pertinent to the page that contains it. Dreamweaver automatically adds a title element to every new page containing the text “Untitled Document”. Perhaps the easiest way of modifying the default title in Dreamweaver is simply to enter a title in the Document Title box of the Document toolbar which is normally displayed at the top of the page. An alternative is the choose Modify – Page Properties and then click on the Title/Encoding category on the left of the screen.

The title element is the only element which is required to be placed within the head element. In addition a number of optional meta elements may be placed in the head area to provide further information about the current page. One such meta element is generated automatically by Dreamweaver along with the title: the content-type. This declares the character encoding for the benefit of the browser and is particularly important if you have a site with an international audience. To specify the character encoding, choose Modify – Page Properties, click on the Title/Encoding category on the left of the screen and then choose an Encoding option from the drop-down menu.

The meta description element is also one of the most important since, along with the title text, it is often displayed when your page shows up in the search engine results. The description meta tag should consist of a couple of sentences summarising the content of the page. To create a description in Dreamweaver, choose Insert – HTML – Head Tags – Description then enter your description in the dialogue box which appears.

Let’s just mention one final meta element: keywords. The keywords meta element should contain a list of the important words and phrases to be found on the current page. Only text that actually appears on the page should be listed. To create the meta keywords element in Dreamweaver, choose Insert – HTML – Head Tags – Keywords.

For more information on Dreamweaver training courses, visit Macresource Computer Training, an independent computer training company offering Dreamweaver training courses in London and throughout the UK.

Advantages Of Search Engine Optimisation

§ July 14th, 2010 § Filed under Marketing § Tagged , , , , , , , , , , , , Comments Off

It has become a necessity for every firm to create a website and then increase their sales. No one can deny the fact that the internet is one giant web. One cannot imagine a world without the internet. It is the one of the most important things in corporate world.

Many people find internet as a way of income. For billions, websites are the major source of income. All they need to do is to create an appealing website with proper content and get paid accordingly. There are different ways on how you can make money online.

Making money online is not that easy, you will need to do your research well. And that work is done by the SEO which stands for search engine optimisation. It basically works upon making modifications to small parts of your website which makes a noticeable impact on users. They work upon the small ingredients with the best techniques that need to be applied to your website making it more attractive.

If done well, search engines will have an easier job indexing your content, and will be able to display your listings in a more presentable fashion. If your content is appealing, then you stand a chance of ranking first by bringing in the traffic associated with it. There are many ways of advertising online through SEO.

You are paid on per thousand basis which means you need to attract millions of people to click on your link. One of them is CPM ads i.e., cost per thousands which is the oldest form of advertising. You need to prepare a banner of your product and put them on your site and advertisers pay you based on the number of page views your site has. CPM ads are the easiest form for making money online as they don’t require any effort from your side but the only disadvantage is the rates are very low.

The advantage is that CPC rates are much better than CPM rates and as a result it is possible to make a decent amount every month. There are also CPC ads i.e., cost per click ads. They are different from CPM ads because in CPC you get paid not when visitors visit the pages but when they actually click on the ads.

There are also CPA ads i.e., cost per action ads which is the most profitable way. CPA ads pays you commission every time your visitors perform an action for e.g. downloading a free trial or subscribing or signing up for the service of the advertisers. These are the few ways with which you can advertise or sell your products.

There is also a company named Digital Spark based in London U.K. which offers a variety of SEO packages to meet the different budget requirement. The SEO packages available with the company are specifically designed and suitable for all small and medium types of business whether it is a small firm or an MNC.

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Knowing SEO And Social Media Language

§ July 10th, 2010 § Filed under Marketing § Tagged , , , , , , , , , , , , Comments Off

Over past two decades, people are more influenced towards internet rather than any offline methods of promotion. One of the challenges which people starting a new online business face is that of getting traffic to their website. Search engine optimisation (SEO) is the practice of maximizing the volume or quality of traffic to a web site.

SEO not only targets different kinds of search, including image search, local search but also targets various kinds of video search and industry-specific vertical search engines. This usually gives a web site its web presence.

Nowadays company handling Search Engine Optimisation should have unique content on its web site. Companies which work on Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML. Submitting your URL to the search engines is a very important step towards getting more visitors attracted towards your website because it means your website will be visible from search engines.

Pay per click is also a part of Internet advertising. Pay Per click is an advertising model which is used in every website, Pay Per click is an advertising in which clients pay to the advertising agency only when their ad is clicked. Pay Per click advertisement is also known as sponsored links or sponsored ads. It can be seen above organic results on search engine results pages.

Social Media Marketing is an effective way where the company can see its business growing online. Thus, allowing the brand of the company to interact directly with the market. Social Media Marketing is an integrated marketing communication plan which includes advertising, personal selling, direct marketing, sales promotion and many more.

Without web analytics it is impossible to determine the success and future plans of the company it also enables you to measure the returns what the company get after investing. E-commerce or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

Digital spark is the SEO Company based in UK which provides you with all the services including Search Engine Optimisation, Pay Per click, Social Media Marketing, Web analytic, Ecommerce and many more. As Social Media Marketing is more related to youth they surf sites like Facebook, Bebo, Twitter, YouTube and many others. Search Engine Optimisation is here to stay.

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Managing A Remote Adobe Dreamweaver Site

§ March 16th, 2010 § Filed under Software § Tagged , , , , , , , , Comments Off

The Remote Info tab of the Dreamweaver Site Setup dialog box allows you to supply details of the remote web server. This will be used by Dreamweaver to connect to the server hosting the site so that information can be uploaded and downloaded. For internet sites, Dreamweaver uses file transfer protocol (FTP) to connect to the server, as shown in the QuickTime example. For intranets and sites being developed on a local server, the Local/Network option is used.

For FTP host, you can enter either the host name or IP address of the FTP connection to your web server. The name usually takes the form ftp.yoursite.com or www.yoursite.com. If in doubt, consult your internet service provider (ISP).

Host Directory is the name of the directory on the web server in which internet files need to be uploaded if they are to be visible on the web. Check with you ISP to see whether files should be uploaded to the root directory or into a sub-directory.

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In the next section, you need to specify the login and password which have been allocated to allow you FTP access to the server hosting your site. Note that Dreamweaver activates the save password option. If you think this is a security risk then click the checkbox to deactivate this option. Again, this information will be available from your ISP.

Firewalls are widely used by companies to block access to their intranets and to control how their own workers access the Internet. If your company uses a firewall then you must enter the relevant information in Preferences. Once you have done so, the Use Firewall option will be automatically selected. If your company uses a firewall, check with your network administrator to see whether it uses passive FTP, a system whereby the FTP connection is initiated by the client rather than the server.

The Check-in/Out feature can be used when several team members are working in collaboration on the same site. When a team member is working on a particular file, Dreamweaver will place a check mark next to the file in the remote listing in site files view as well as the name and email of the person editing the file, so other users can email him or her. If you activate this option, you must enter your name and email in the appropriate boxes.

If you would like to learn more about Dreamweaver training courses, visit Macresource Computer Training, a UK IT training company offering Dreamweaver Classes at their central London training centre.

The Unstoppable Growth Of The Computer Training Industry

§ January 31st, 2010 § Filed under Software § Tagged , , , , , , , , Comments Off

You could say that it all started with a math problem. That problem brought on the challenge of more complex math problems. Humans were performing these complex math problems using various methods. Then came the abacus: a simple instrument designed to aid in performing mathematical calculations. One might say that this is where computer training began: the first teacher training the first student on the operation of the abacus.

Centuries later, even after other devices had been created to aid in mathematical computations, the original ‘computer’ – the abacus – remained. Through the aid of electronics came the first computer. This first computer could fill a room. In fact, there are many from that era in use to this day: they still fill a room. The purpose of the first computer was to complete complex mathematical operations in little or no time.

In the beginning, computers were the forte of scientists and mathematicians. Then they became more prevalent making their way into universities and other higher learning institutions. At the universities and other higher learning institutions sat students undergoing their first computer training classes. Students anxiously stood in line after line to sign up for computer training classes: many were turned away due to over-crowding.

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Advancements in technology have meant that super computers have been continually shrinking in size. In fact, computers can now be found that are smaller than a cornflake: they are properly termed microchips or mini-computers. Along with the shrinking size of the computer came the shrinking price of a computer. Eventually, computers became affordable enough for the average Joe to own. Not only were they small and affordable, they were portable (think laptop).

As computers became more and more sophisticated, somebody needed to know how to use them. Universities offered computer training courses as well as small colleges and technical colleges. What was once considered an intellectuals pursuit only, has become commonplace. High Schools initially offered computer science’s where basic computer programming and computer basics were taught. The computer then made it’s way into middle schools and on into elementary schools. It’s come to the point where everyone attending public schooling is exposed to some form or another of computer training.

Nowadays, it’s probably true to day that young school-aged students began having more experience than the older generation. In fact, it seemed they were outpacing their elders in at least that one area of expertise.

The older generation began to recognize the need for computer training. Many were busy raising the younger generation. This generation found it difficult to take time to attend formal computer training in a classroom environment. Still others, busied by a full time job faced a similar dilemma. Computers were in the workplace and the higher paying jobs were going to those with computer knowledge or outright expertise.

Computer consultancies, institutions, and computer experts recognized this and took advantage of it. The lack of computer training and or lack of time created a niche. Computer training took off. Online computer training courses became available for just about anyone that could find their way onto the internet. This truly brought computer’s to everyone.

The Author of this article is a trainer and developer with Macresource Computer Solutions, an independent computer training company offering Adobe Dreamweaver training courses in London and throughout the UK.

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