You are currently browsing posts tagged with defamation of character

Stamp out Internet complaints in short order

§ February 21st, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

The thought of permanence changes its meaning if you are having business with the internet. Even the smallest comment is catalogued and stored away somewhere, and the truth of it is insignificant. Chance is it will always appear on search ranking. If you have a business reputation to be concerned about, such comments from angry costumers or discontented employees can do grave damages to your company. Damages that can not afford to wait forever to disappear from the search rankings.

The beauty of the internet is that eventually, it always finds solution to any problem, or maybe, the users do. In such cases, business reputation repair services are the solution. These companies are experts in taking out the bad stuff and clean it then send it away far enough into the wilderness of the internet and into the limbo of forgetfulness.

If you understand it, it is just a matter of placement. Items that come up the search results are considered important. Down a bit means less relevance. So, that is where these business reputation repair services do its job by forcing the negative content down. Bad sites will be shuffled down four, five, ten pages or even more, where it will never be seen and no memories of it will be left.

In just a short time, you will have new positive write ups populating the pages as a result of the business reputation repair services workings. Plus, a reputation that is as clean as a whistle tucked in your pocket that can give you the feeling of being ready to start business again. From that point, all is up to you, pal. Your control of your image is back on track again, take good care of it.

On other instances, you can be a business that has not gotten much attention to attract that sort of negativity. It is a different case but the solution is the same. By using search engine optimization, these services can push you at the top of the ranking, where you suddenly become popular. So, it is best to get ready for that responsibility.

It does not seem fair that cases like this always happen-even as you sleep. But its sure there, because there is always a version of everybody that stays around constantly whether as a business or as an individual. And every version is vulnerable to all kinds of attacks. Keeping control of your business reputation is just one thing, because after all, its not only your image. Its your version that people will see and not your real world version. That is the truth.

There are ways to prevent such things to happen by utilizing brand protection and online reputation management techniques. However, people do not pay much attention to this most of the times because it is normal for people to enjoy airing other peoples dirty stuffs.

So, keep in mind these three important things: do observe, get busy and fix. Put your focus on online business reputation management by way of monitoring your brand everyday. People who frequently roam around Yahoo and Google can find several unpleasant reviews about your brand which could cause losses if you take it for granted.

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Blot out scam complaints in no time at all

§ January 28th, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

Search Engine Protection is also known as Search Engine Image Protection (SEIP). SEIP combines both the expertise of PR management and Search Engine Management (SEM). SEIP is designed to help protect the image, impression, and reputation of a company, organization, or product or service.

Since many depend on online businesses today for income and have invested a great deal of money into the business, it is important to protect the company’s image. Most brand managers and marketers do not want any negative publicity that may affect the company’s image or reputation in any way. Business could easily be affected since the amount of online users and visitors shopping or surfing or researching the Web for a particular product or service to purchase or sign up for has greatly increased.

Many online entrepreneurs rely on income from their businesses today or have invested a great deal of money into it. Starting up your online business doesn’t stop at setting up a website and monitoring sales and PR once in awhile. It is important to monitor and protect its image as well. This includes monitoring negative or potentially harmful feedback.

Luckily there are some SEIP strategies and techniques to help protect your business’s name without seeking legal action or downright ignoring it. One of the most easiest strategies is pushing any undesired comments or feedback up to ten pages down. This prevents any negative feedback associated with keywords that pertain to your business in popping up in search engine results.

Another technique to consider is posting blogs or press releases. Blogging has become a new popular thing to do on the Internet. And there is a reason why. Blogging helps attract readers, thus attracting potential new business and increasing SEO.

Another effective technique is posting blogs or press releases related to your company’s product or service or the industry as a whole. Posting content on a regular basis will push down and outdate any previous bad press. Besides, blogging and posting content continuously will help keep your information relevant and fresh which will improve your image.

Blogging on a regular basis will also help improve SEO and SEM. This will attract readers and potential customers to your site and read about your product or service. Another trick is inserting META tags and embed them within your blog. A META tag is a code that can be inserted into the blog which normally consists of a one line or sentence description on your blog content. This will help search engines to pick up specific keywords mentioned in your blog and include them in the search results, maximizing SEO.

Somewhere along the line, negative feedback or comments will most likely be posted to your site. It is inevitable since you can’t please everyone. Also, there are even some out there that will deliberately post negative feedback just because they get a kick out of it. However, now you are armed with some effective tools and strategies to beat bad press and protect your company’s image.

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Curb online complaints expeditiously

§ January 28th, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

In general defamation is something like a false statement which one person issues to another one. Defamation can be done for more than one reason like enmity, to defame the person in the market when you are the competitor. Usually defamation is adopted by people to damage the goodwill of others to present them as negatively to world at large. By the passage of time the social interactive sites are increasing rapidly so is the case with defamation process. People get more simple ways in defaming others as they have wide area to attack. When specifically explained defamation involves ‘defamation of character’ which means when you speak or use any medium to write against any person with the sole intention to damage someone’s reputation. Slander involves making of defamatory statements particularly in spoken (oral) representation. Where libel involves making of false statements through some print media.

Rules are there who protects the person who is being insulted unfairly by others directly or indirectly. These rules provides cushion to the innocent person while awards punishment to the guilty one. Person proved guilty of wrong deeds can be held liable. Soft hand is usually provided to those who unwillingly or ignorantly falls a part of the unfair deeds of defaming others, these people include the operators who ignorantly became a reason of defamation for others. For instance a case law that suggests no damages for the internet website operator where he indirectly became a part of wrong act, under communication decency act.

contrary to this where the operator of any website together with some third party, is found a helping hand in publishing, insulting statements against others, will not be sheltered by any rule related to CDA. Precedent is available where a matchmaking website collected some profiles as a data in form of questionnaire for the purposes of match making and a fake profile was posted by some unknown person and the operator was found guilty in helping to defame the character, court awarded damages against the operator as well.

The main liability lies on person who actually wants or tries to defame the character and the goodwill of other living person in order to get unfair advantage. The actual wrong dower is a person who intends to defame others directly or with the help of any auxiliaries. Such person can be made personally liable for insulting or for expressing wrong statements against any living person. Generally liability is there on the person who defames but by proving innocence one can become protected.

People who are being targeted by lies may become so eager to file a lawsuit in the court for many reasons it turns out to be rather unaffected. Publicity from the lawsuit can create a large audience than that which previously had known the false statements. For instance where a newspaper picks up the story to print about the lawsuit false allegations which previously had known to small number of people may become known to a community.

Plaintiff usually remains fail in proving the blame even if the statement was wrong and false. With respect to insulting or discourteous actions on internet publishing, main problem is to prove the actual wrong dower was the defendant.

However defamation cases when proved and when there becomes any doubt, the benefit is awarded to victim. There is a case law of Griffin vs. Luban the defendant was proved faulty of continuous posting of offensive massages to damage plaintiff’s professional capabilities. It was held that plaintiff at first obtained $25,000.00.

A legal practitioner certainly can help in winning a suit. Proper evidences against the defendant would be required in proving his fault other wise he can be smart enough in escaping from the fact that he causes damage.

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Reputation Management Online – Three Ways To Get This Done

§ January 8th, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

In today’s ultramodern world, more and more people are turning to the Internet for a wide range of activities. The web is the world’s go-to place for entrepreneurial pursuits as well as for something as mundane as celebrity gossip. In fact, it is a magnet for all the good things and bad things of the world. The truth is that it’s pretty easy to take verbal pot shots at people online because you can hide behind a shield of anonymity.

It’s amazing just how many people enjoy making the web a dumping place of all things nasty. Do you hate someone? Do you think a product is pure crap? Say it and don’t hold back. Most of the time, people won’t be able to trace it back to you anyway.

Anyone could fall prey to people attempting to destroy another person’s reputation. But you must know that there are ways to manage online reputation especially if it’s something that brings you business. There are a ton of easy ways to get a handle on yor reputation management online and here are some of the things that most people do.

One way would be to merely disregard all the defamatory posts. This may well sound completely reactive and it is possible that people might view this as avoidance. However, it’s life. Eventually things will blow over..you just have to give it time.

Alternatively, some folks go do the opposite of forgeting it ever happened and go straight to the courts. It’s a great way to scare people into stop talking defamation slander about you and your company but it is not a great way to conduct your reputation management online. Ultimately, these people end up realizing that it is a huge time-waster and can really burn a hole in your pockets. You don’t even know if you will end up winning the case. So much for brand protection, right?

This next option is kind of tricky and may need third party action in order for you to carry out reputation management online. However, this is considered as the best one in order to manage online reputation compared to the earlier two choices. How is it done? By pushing negative content down the search engine results, way down the 5th page through reputation management online repair services.

This just isn’t something that is possible to do by someone who dabbles in this from time to time. It will need you to use a team who will perform a variety of search engine reputation management methods. Creating content that is for your camp and will build a positive image is just one of them.

Of course, there are a host of similarly simple ways that you can apply to conduct online reputation management. Registering and creating your personal account among social networking media is one such way. The more popular social sites nowadays include Facebook, Twitter, and LinkedIn, which rank the highest in search engine page ranks and results. Aside from this, monitor the web on a regular basis and Google yourself at all times. This way, you will be able to track and check if there are current postings that could put you and your business in a bad light.

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Manage Online Reputation – Why It Is Needed

§ January 7th, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

All companies strive to create great brands. No one in their right minds will pay a lot of money for brands if its reputation is questionable. If a brand has been badmouthed to death like the Ford Pinto (1976), you cant sustain customers patronizing your products or services for long-term. You might as well just start over and instead of trying to rehabilitate it.

Company or brand value usually has to do with sales. If you are being bought out by a competitor or if someone is just trying to acquire, this is one of the main things that they look into. You get large companies buying out brands that are down in the dumps, too, like Hewlett-Packard purchasing Palm or when Tata Motors bought Land Rover and Jaguar because of the brand recall.

In the age of the internet, a presence in cyberspace now brings in as much revenues as traditional market channels. But along with an instant global market reach, your reputation online can be subject to all sorts of unfounded hearsays, negative rumours, unflattering product reviews, bad mouthing from disgruntled customers, employees, and even competitors in blogs and forum posts

You may choose to disregard these. Besides, they can vanish as quickly as they appeared especially if these are just a few ramblings of some unknown individual. But if you get caught in a whirlwind of slander and libel, you could be in big trouble. For one thing, do not allow it to remain out of control and unmanaged since it can cost you your company.

Some people choose to manage this problem through the justice system. A threat to file a case against the people or person responsible for the offensive content might change their minds. But really contemplate when thinking about doing this, since it can harm your and your brand more than you can imagine. It’s possible you could win the battle but your brand may not win the war. In fact, you may even lose a lot of customers while it is ongoing.

This is the main reason why corporations who have lots of stake make sure that they invest in brand protection. They employ experts who know how to manage online reputation like the back of their hand. Some firms will attempt to do this on their own, however they soon discover themselves in foreign waters and hire professionals to handle it anyway. What do these people do? They make sure to keep all the unfavorable content out of sight.

Thats what it means to manage online reputation nipping the bud before it grows. SEO techniques can easily overwhelm offensive sites to bring them 5, 10 or more pages down a search engine result where nobody bothers to look, effectively dousing cold water into any defamation slander they contain, long before any damage can start eating away at your reputation.

What does online reputation management mean? It is really all about safeguarding you and your brand. The earliest time that you can detect and do something about the negative online content about your brand floating around the web, the better. Hire search engine optimization experts who are expert at manage online reputation repair services help you with reputation management.

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What You Can Do To Save Your Online Reputation

§ January 4th, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

Your online business’s reputation is something you should not take lightly. It is more important than ever to have a reputable, functioning business today. With billions of visitors and users surfing the Web, you want to make sure your online business’s reputation is in tip top shape.

Like any business, online or offline, image is important. No one wants to do business or be associated with any organization that maybe functions or does business poorly or is out to scam people. The Internet today has loads of websites and businesses that are scams. Your business should be far from that category.

A business’s reputation or image is important no matter the kind of business, its purpose, or what industry it belongs in. It needs to be monitored and protected with the highest caution like any other. The last thing you want or need is to be associated with those organizations that are out to scam people. You might as well kiss your business goodbye.

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Luckily there are brand managers and PR representatives who look out for your online business and its reputation. They are there to design marketing or branding campaigns in order to create more hits to your site, and more customers, of course. There are billions upon billions of users online every day. Marketing campaigns will grab the attention of those interested users and hopefully turn them into customers. It’s about reaching out and finding the right audience.

As a result, since online business marketing and branding campaigns do not have the face-to-face interaction, it is easier for customers to post a review, positive or negative, on your site. But it doesn’t always stop there. This it’s the Internet. A disgruntled customer may post a negative comment on your site, then he or she may “tweet” it or post something on Facebook with the same negative comment. So that’s a double or even triple whammy.

So how do you save or improve your online reputation? Believe it or not there are ways to bring the good press forward and push the bad back. Posting blogs or press releases is the best way to go. The more frequent you post, the more readers you will attract, and the more posts that appear on a page will push the unwanted or undesired posts down and off the search results page.

Posting press releases or blogs, or “blogging” is also a popular thing to do today, so it may not be a bad idea to jump on board anyway. Blogging frequently, either on a daily or weekly basis, will also help attract readers or potential customers and will help build up your credibility. This will help you to stand above those companies who deserve bad press. Also, the more content you post, the more your business will appear in search engine results, maximizing SEO, and pushing down that unwanted content at the same time.

Thankfully there are ways to help improve your company’s image even when you can’t control what people post or how much. Grabbing a hold of these strategies and maximizing SEO is extremely important. Keep in mind that with the amount of competition out there on the Web, it’s important to stay ahead of the game and improve your online reputation wherever possible.

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The Importance of Protecting Your Reputation On The Internet

§ January 3rd, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

Just about any possession or asset that is lost can be replaced. It only takes money to get back what you lost. Not so with your reputation. Once it’s lost, you’re probably better off changing your identity. That’s often what happens with products and services that suffered some notoriety or lost their image in the eyes of the public and its markets.

The importance that many companies place on brand protection is also applicable in the online business world. Each company wants to ensure that they maintain a squeaky clean reputation on the Internet. It is rather difficult to look after reputation online when there are so many ways of for slander and libel to happen against your name or your business.

Just a few antagonistic posts on certain blogs, review sites, social networking sites or forums could be enough to affect your revenue stream. You would need to mitigate the situation at the soonest possible time because if you don’t, you are sure to lose customers while your reputation takes a beating. So make sure that you know the great importance of online reputation management.

Among young companies with a first time online presence, it’s easy to miss the blogs and the product reviews with some offensive content directed against them. Sometimes they do go away as the posts get buried among other online content. Also, most level-headed people often look at unfounded defamation slander as just a mere opinionated ramblings of one or two individuals who are unworthy of their time.

But sometimes the negative feedback can get a bit out of hand and more and more people can have access to these materials. Be wary if this happens, because your reputation online will be at stake.

You can be aggressive and haul the offending parties to court for a case that could win you substantial compensatory damages, along with a court order to bring down the offending sites. But that’s a big IF. Legal cases are notorious for taking years to resolve while legal expenses can bankrupt you even before you feel the brunt of damage to your online reputation. And because of bad business, your online revenue streams won’t even be enough pay for the legal fees.

The best answer is to resort to search engine reputation management. These are tools that could mitigate the effects of negative advertising on your brand. Bury the offensive contents and place them at the bottom of search engine rankings, where they won’t do you harm.

Now is the time to start. Protect your brand by means of efficient and successful reputation online repair services. Look for a company with expertise on this field and you won’t have to worry or be anxious about offensive content anymore. You can have peace of mind knowing that your image is shielded, safe, and protected.

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How to Rebuild a Damaged Online Image

§ January 2nd, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

The web is too small for online businesses to coexist peacefully with each other. In order to be on top of the game, a business needs to conquer the rapidly growing online market, while also getting ahead of fellow competitors. In order to do this, various marketing strategies and techniques have been implemented, including competitor elimination. However, not all these methods are actually clean and honest.

Anything can be said in cyberspace in blogs posts, forums, online consumer reports and product reviews, ezine articles, or social networking websites. And these statements can easily put a smear on your reputation online if they get increasingly malicious and offensive.

Having presence online puts you at risk of every slander and libel thats easy to propagate online. If left uncontrolled, they have a sure way of spreading and ruining your reputation. Youd be left wondering why your business is not generating the healthy revenue stream it once did. Its no longer surprising that businesses turn to reputation management online to protect their name and maintain a healthy online presence.

Getting a good handle on your presence online only requires vigilance and knowledge of when malicious slander and libel start to hit you so that you can proactively defend yourself. Bear in mind that while cyberspace may bring in your revenues, its also a battlefield against those who would want to bring you down in the competition to win markets.

There are strategies you can adopt to manage online reputation and render toothless those that would malicious attempt to disfigure your reputation. Some are better than others in brand protection and will often depend on the kind of attack used against you.

First, if your vigilance brings you to a few unflattering posts or blogs about you, you can opt to ignore them as most netizens would consider them as mere unfounded ramblings online. Now, if they happen to come more often and are viral posts from high page-ranking blogs and social media sites, it will be irresponsible to not do anything about it and merely hope they go away. Thats often the start of the defamation slander, which can nibble away at your reputation. If you do nothing from the start, the damage could go beyond your control.

Taking the more expensive and time-consuming legal course is an aggressive route, but take note that theres never any guarantee of wining. At the end of the case, you may win a significant amount of compensatory damages, as well as getting the offending content down by judicial fiat. But after all the unabated slander and libel while the court is hearing the case, you could already be bankrupt with a reputation as dead as a dog.

Theres one strategic and sure solution that makes the best business sense against defamation of character online – search engine reputation management. It uses the same SEO techniques to increase your site visibility while neutralizing malicious online content. With this method, you can knock down the offending sites in the depths of search result rankings where nobody would bother looking. Having the right company to harness these tools, coupled with a prevalence of positive content online, can assure you that no offensive content linked to you will ever surface at the top ranks of search engine circles.

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Consequences of a Tarnished Online Reputation

§ January 2nd, 2011 § Filed under Marketing § Tagged , , , , , , , , Comments Off

Famous people, as well as prominent product and service brands, have a reputation that has kept them popular with the public. Unfortunately, they are also game to defamation slander in just about any media, from print to broadcast and now, the Internet.

It gets easier to throw rocks online where your brand is visible to roughly 2 billion users. From blogs to forums, product reviews to social media sites, online brands are vulnerable to some of the severest criticism that easily cross the bounds of decency into malicious slander and libel. This holds true whether the brand is famous or not.

There are no rules online, just your sense of common decency. Unscrupulous competitors don’t have to abide by it and they can launch into defamation of character at will from any of the well-known social posting sites. Paid product reviewers have been known to engage in it as well. Dismissed employees hiding under anonymity can also attempt to destroy what you stand for online due to long-standing grudges. In the end, your online image suffers unless the situation is managed.

If left unchecked, slander and libel have a way of sticking to your brand and ruining the reputation you have built over the years. Two things can happen. You can lick your wounds and wait for it to fade away. Keep in mind that there are horror stories about companies who did nothing about all the negative stories floating around about their brand, and have had to close down eventually. A tarnished reputation can be quite impossible to reverse. In fact, when worse comes to worst, about the only reputation management one can do when this happens is to change the name of the product or company along with hiding its ownership.

But you dont have to allow online slander and libel to succeed. Its often easy to just do nothing when a few snippets of bad posts and irresponsible remarks start to appear against your product in any of the popular blogs, forums and social network sites. Many are often just empty ramblings online which a lot of readers usually dismiss. But if theres a concerted and consistent trend to destroy your brand reputation, you need to be more proactive and aggressive.

You always have the option to sue the responsible parties in court but that’s no guarantee of getting back your reputation. The case can take years and a fortune to resolve without assurance of getting a favorable resolution. In the meantime, your online image gets nibbled away by unabated defamation slander while the case remains in limbo, and you could be looking at bankruptcy even before the case is resolved.

One of the tools for manage online reputation is SEO which, apart from bringing up your page rank, can push down offending sites to pages way down search results where they cant do further damage to you or anyone. Its a subtle technique that often leaves offending sites wondering whatever happened to their page ranking.

While it’s a good idea to learn how to do this yourself, this method requires advanced tools and strategies that would take while to master. And in the battle to win back your reputation, time is of the essence. So do your brand a favor by getting a SEO professional trained in defamation slander repair services to do the job right away.

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Ways to Fix Your Online Reputation

§ December 29th, 2010 § Filed under Marketing § Tagged , , , , , , , , Comments Off

It’s a terrible feeling to suffer from a low online reputation. As more people get wired to the internet, it is the place to do everything, from shopping for products and services to researching about companies. If your online reputation is terrible, there is no chance customers would be want to do business with you.

Having an online presence is important because customers can find you through search engines. You can also compete with bigger businesses because the Internet is the great equalizer. Having an awesome reputation online can translate into huge revenues. Being online, however, is a double edged sword. Since they can find information about you, this means negative publicity about you or your brand can easily be found, too.

Defamation of character is a common occurrence online. The web makes it easy for people’s opinions to be heard, and most people make sure that they trumpet their negative feedback loud and clear. The worst part is that the web gifts people with anonymity, which most people don’t hesitate to use. This is why scathing criticism that most people won’t even dare to say out loud can often be found online.

One option is to simply ignore it and let it happen. You can wait for it to disappear and for the negative publicity to end. You can even argue that pleasing everyone is impossible. The likelihood of a defamation slander is very possible in the internet. You can request that it be taken down from the internet but if it persists, then you can take legal action. This would mean a court trial.

The best case scenario is that the person threatened with legal action will back down and take the offensive content off the website. Worst case is that the court case proceeds and you’ll experience firsthand all the red tape and bureaucracy of the legal system while the offensive content is still online.

Your best weapon against online defamation is to hire companies that deals with online reputation management services. This is one part of your reputation online management plan. What they do is to essentially repair the negative reputation that you are suffering from. This saves you from filing slander and libel cases which can be costly and time consuming.

What do these people do? They push down the negative content down to the latter pages of search engine results. Most people won’t bother looking at the tenth page of a search engine. This is what a reputation management online repair service company can do for you. It’s important you hire a credible firm for this service so that they can really do brand protection.

Sure, it may cost money, but just how do you combat a bad online reputation? You can do so with a constant supply of positive content that will not only rehabilitate your brand but will also ensure a steady income. This is why it is a great idea to hire a company to do some heavy-duty brand protection. Now is not the time to just sit by the sidelines and watch your brand crumble. Manage online reputation by hiring a third-party company to monitor online for negative content about your brand and do something about it. Good luck!

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