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When it’s the right time to go public and you’ve looked at the pros and cons from all angles, it’s time to move forward and structure the company so that you can have a corporation worthy of investment dollars. First look at your company structure.
Do you have a well pedigreed and economically seasoned CEO, CFO and COO? Is your board of directors composed of the best of the best that your industry has to offer? Do you have a secondary board of advisors to pick up the slack where needed? Do you have strategic alliances in place to make expansion easier via distribution access, cross promotion and other necessary processes that you’ll need in a post public setting?
What mechanism will you use to distribute shares for your pre public raise? Is your business plan a powerful, ultra effective strategy or is it a boilerplate template that every funding source has seen a dozen times before?
Next, have you brought on a consultant to analyze your company and check for leaks, perform a valuation and start the process of going public? Don’t be shortsighted by trying to do this on your own or listening to the wrong people. Unless you have a professional onboard to navigate you through the process of preparing and completing the going public process you’ll be doomed from the start.
Don’t look at getting a trading symbol from FINRA as the finish line as this is just the beginning of the battle. You need a presents now more than ever. Your consultant will help you identify PR and expansion worthy mergers and acquisitions while simultaneously strategizing with investor relations agencies for the most impact at the best price.
Going public and achieving a symbol is the beginning of a whole new set of opportunities to grow your company in ways that you could never have imagined but it’s also a massive responsibility that can sink your company faster than quicksand. Be prepared for the process. Hire a consultant and place the best people in positions around you and you’ll be able to move forward with the wind at your back.
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For decades economic realities have been placed under a black veil of secrecy with its truths and lies known only to the institutional banking elite and we the public just stand like an ocean of monkeys. The system was never exposed, insiders never spoke out.
Yes, this industry has been nothing but lies and chaos, that is, until about 8 years ago. A small consulting firm called Princeton Corporate Solutions began to take this insider knowledge and make it available through very public articles and blogs. The blog on their website is one of the premier global economics and IPO blog stops on every economist’s pilgrimage to seeking and using investment banking, global commerce and IPO knowledge written by the hands of the masters.
The PCS blog does something that no other financial blog in the world does, they take away the technical jargon and in plain English, patiently and painstakingly take the reader by the hand and show them how something like having a personal bank account with a top tier institutional lender can be adding debt to your children’s tax liability 20 years from now.
They talk about the ‘unspoken’ truths of how if a country wants to hurt another country that is not cooperating with insiders, then the insiders want to impose economic sanctions on these decanters and inflict pain by damaging trade relations, threatening IMF intervention or liquidating currency holding to further damage the company who’s not playing by the rules of the establishment. Taking the military into a country is more for statement than anything as economic sanctions are the most powerful tool of war without lifting a single gun and the goal is to get the citizens of the country fed up and wound up so that they force internal changes within their borders to get those sanctions lifted but this rarely happens. The economy will eventually weaken and big business will step in with fists full of Uncle Sam’s money and start introducing the locals to the finer things in life, the luxuries that they could have but their president doesn’t want them to have them etc.
The exposing of how institutional insiders and politicians toy with the system is now termed ‘The Princeton Affect’ named after Princeton Corporate Solutions. “I think it’s a Wall Street Thing” says James Scott, CEO of PCS, “I just got so sick of hearing the lies on TV and having all the zombies at home watching and believing all this garbage. All we are trying to do is help the little guy understand what he is truly up against when trying to run the company in this economy.”
Global economics affects everyone with a pulse on the planet yet so few people understand it, ‘The Princeton Affect’ is the crystallization and simplifying technical economic issues in a way for the common man to increase knowledge and understanding on how to best protect oneself and grow during this difficult time as a business owner or C level executive.
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Minimal input, maximum output is the motto of most politicians that are driven by backdoor profiteering from this economic collapse. If you think that your local politician’s main interest is his/her constituents and the issues facing your town such as job loss, debt and foreclosure, you need to wake up, turn off the TV and start looking at your senator and congressman’s voting record and better yet, corporate election sponsorships. Financial greed and the cult of power is what motivate these people. Your vote is merely a vehicle to their ability to obtain both simultaneously.
There are two spheres that fuel the political machine: big oil and lobbyist financial facilitation, your vote is secondary and can typically be bought. Bought? Of course, don’t be so naive as to think that you vote with your gut and unique conviction. What news channels do you watch? After the televised staging of a debate what commentators do you turn to for the breakdown of what the candidates were ‘really saying’?
You, whether you want to admit it or not, are a product of the political persuasion of the news you watch or talk radio you listen to. We have unqualified talking heads in office that spew regurgitations proctologically embedded in them by the special interest groups that sponsor their election. Banking institutions are one of the industries that perpetuate and stimulate the actions of these politicians. Global banks who sponsor the cycle of ‘control by debt’ are the first to jump on the bandwagon and contribute capital to a system that perpetuates this process. When small and medium size businesses need capital the first people they turn to are institutional bankers. Herein lies the problem. When a bank funds your project they hand over a minuscule fraction of actual capital and the pie in the sky fractional reserve numbers take care of the rest. Typically an FDIC backed bank who lends $100k only needs to have $10k in reserve, the rest is added by the Fed in the form of digital read outs on a screen and the illusion of empirical collateral. Being that there is no gold standard and nothing but consumer confidence that backs up our dollar the privately held Federal Reserve can print money at a whim and better yet, add a few zeros to the calculations on a computer monitor and you can make or break a bank which in turn can make or break a regional or national economy.
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Entrepreneurs should first consider taking their project to the public via Regulation D (504, 505 or 506) or Private Placement Memorandum and then seek out qualified consultants who can help facilitate a public offering where the company deals directly with the public and 10k’s and 10q’s in combination with the company’s profitability and expansion will dictates it’s success. Companies function best when governed less. Sure white collar crimes have been in the news and the executives go to jail, and rightfully so but consider the reality that politicians and top tier banks have been publicly crucifying business owners for years. Which is worse?
As an investor you should evaluate your investments and get diversification advice from qualified financial advisers as entrepreneurs your first call should be to a consultant that can write a PPM and a solid business plan and take it to investors. Banks should be the absolute last resort for a small and medium size business. The days of entrepreneurs voluntarily placing their heads on the chopping block in the name of institutional control and political capitalization should come to an end
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