Helpful Questions And Tips On Niche Marketing
My clients and students are shocked and pleased to discover that a refined niche marketing strategy not only attracts significantly more business but also offers richer opportunities for self expression. To assist you discern your own market niche, try using “where” and “who” questions just like the following:
“Where” Questions
Where do you constantly find kindred spirits? Where are you most credible? Where is there the most need coupled with the greatest appreciation for your work? Where do the people who need your work most often have breakdowns which would cause them to hire you?
“Who” Questions
Who is naturally drawn to you and to your work? To whom are the things that appear apparent to you a revelation? Who is traveling a path that you have successfully walked yourself? Whose language do you speak? Whose concerns can you reliably anticipate and address? Whom is it easy for you to serve?
Being aware and working from your strengths are essential parts of developing your niche marketing strategy.
There are most likely several ways by which your strengths can add value in the marketplace. Therefore, creating a niche is a process of discovering a number of possibilities and gradually refining them.
You might think about creating a market niche as similar to planting a garden. You start by planting tons of seeds rather close together. As these germinate, you keep the best sprouts and remove the others. As your garden grows, you’ll proceed to thin and prune till only the strongest and healthiest plants remain. Along the way, you give away or compost the seedlings and trimmings; nothing is lost.
As you refine your niche marketing strategy, you’ll grow in integrity and confidence. With time, you’ll know with certainty which customers are right for you, and you’ll bring in more of them.
Are you Scared of Utilizing Niche Marketing Because it may Turn Away Business?
As you refine your market niche, you might experience some anxiety that concentrating on your niche will deprive you of needed business. What do you do if somebody outside of your niche wants to hire you?
Speak to them. Observe how well you fit. There’s nothing about a focused niche that says you cannot work with a variety of clients. The point of a niche isn’t to confine you, but to make the healthiest ecosystem for your business. Concentrating your market niche is like focusing a great searchlight which can be seen for miles around. Your searchlight might bring in people from beyond your niche exactly because you have defined that niche.
While you always have the choice of working with anyone who is drawn by your focused niche, do beware of trying to be all things to all people. Not just are you most likely to fail at this, but you run a heightened risk of being seen as inauthentic and insincere. The cost of not applying a niche marketing strategy is not being recognized for the offer that you are and not having a fulcrum from which to leverage that offer for increased effectiveness, service, and prosperity. The longer you persist in marketing to everyone and anyone who could conceivably hire you, the more certain it is that you will burn out, leaving yourself and your clients or customers dissatisfied. In order to make a compelling declaration of what you’re up to, you need to be willing to say “no” to those clients, projects, and possibilities that are not well within the scope of your passion and your expertise.
It is important to look to the market to see what your prospective customers and clients want. But look with a keen eye for how the needs and desires of the market match your strengths, talents, and passions. Say “no” to the opportunities that are a poor match, to ensure that your vision and resources could be focused on the projects and relationships which are probably to succeed.
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