Following Up With Your Leads In Your Internet Marketing Promotion
I am presuming you have already read part one and two in this article series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF
Aside from impulse buys or necessary purchases, sales typically take place over a period of time and a series of steps. Customers are cost-conscious. They look for value before they make significant purchases, particularly during a sluggish economy. Following up is an important aspect of closing a sale. Many businesses either neglect it or do not have an established plan. If you don’t have the time or want to follow up with leads personally, you can use a virtual assistant. Many of you may know that working with a Virtual Assistant (VA) is the way to go in business today. Anyone can work with a Virtual Assistant: individual or business. You don’t have to have a business to work with a VA. If you work in the business world or if you’re a business owner you can save a lot of time by obtaining the services of a Virtual Business Assistant.
Following-up with your leads and matching their interest level with the information they desire and being a friendly face and a place of knowledge and leadership in your niche will pay-off over time as people will come to you when their need arises for your product/service. What follow-up does is keep you and your company at the fore-front of their mind when they think of your related field and develop a need for you.
“Think of Follow-up as an investment of your time that pays dividends and will bring referrals from your clients in droves when done properly.” — Brian J Fanslau
The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. We online marketing specialists know that this is fact. The more people you have on mailing lists that are interested in your products or services, the more sales you will make. And remember, the majority of this can be done automatically without you needing to be personally involved.
Here is an internet marketing promotion lead follow-up blueprint:
It’s easier to do than you might initially think. The internet is the easiest place to find free content that you can share with your customer base. An example might be to search and locate articles of interest and relevance, copy the link then paste and send.
Sample schedule of a lead nurturing programme using email follow-up: Day 1: After phone call, send a “nice chatting with you” email Day 5: White paper download/e-newsletter (leave voicemail to announce) Day 14: Recent customer success story (related company) + article of interest Day 30: Case study Day 45: Report/webinar/seminar offer Day 60: Email “touching base” note Day 75: Article of interest + case study Day 90: Prospect calls you = qualified lead
If you would like assistance with putting your lead follow-up and nurturing campaign together, be sure to contact me.
Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.