Improve Your Pay Per Click Advertising Copies!
PPC search engine internet advertising is nowadays used by most companies that are trying to get the most out of their online presence. They are using pay per click advertising to reach their exact targeted audience and convince them to purchase from their brand. Also, having quite clear using guidelines, they are a good option for online businesses. However, the efficiency of pay per click advertising in terms of clicks and conversions is highly dependent on the quality of your ad copy. As search engine optimisation consultant we have decided to compile a list of tips and techniques that can help your ad stand out. Google, Yahoo and MSN offer their pay per click services to businesses, therefore the suggestions bellow are of great value for any of them:
1. The most important element of a PPC copy is considered to be the title. Try focusing on it and making it attractive!
2. Insert your targeted keywords in the ad title.
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3. Rely on your unique selling proposition (USP) when writing the ad copy. If your prices are low as compared to the others in the industry, then make sure you place prices in the title ad. If you have the widest variety of products, then emphasise this aspect in your ad.
4. Whenever possible, include a Special Offer in the ad text. People respond better when seeing any “Free” add-on offers in the ad title. One example could be: free delivery, free bonus software, or free 30-day trial.
5. Try to always include a Special Offer in the ad text. People respond better when seeing any “Free” add-on offers in the ad title. One example could be: free delivery, free bonus software, or free 30-day trial.
6. Use capitalization in the displayed URL if possible. It helps in getting your URL memorized easier.
7. Credibility indicators are important for your customers, so they need to be your priority as well.Try to add one. For example: 30-day money-back guarantee.
8. Use Google’s Keyword Insertion Feature. Through it, you can place a code into your ad copy that will auto-populate your ad with whatever search query is used, provided that particular keyword is being targeted in your ad group. The keyword insertion feature has the potential of getting more clicks, because generally people are tempted to click on an ad that exactly matches their search.
9. Pay attention to your competition. Research what your competitors’ are doing on their PPC campaigns and try to work on making yours better, distinct from theirs.
10. Never underestimate the power of language. Use clear, precise sentences. The language you use is of great importance.
Most search engines are by now offering pay per click advertising services. That is because they are giving online businesses the opportunity to reach their exact audience and promote their services to those directly interested.
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