Google Wants To Be Number One For PC And Mobile Searching
Everybody knows Google. In almost every country in the world Google is known for being one of the biggest search engine providers, if not the biggest. For most companies this would be an extraordinary accomplishment, but not for Google. Google is now in the process of expanding their dominance to include mobile searching.
Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.
Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.
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Every other search engine company has one primary goal right now, and that is how to take a piece of Google’s overwhelming market share. These competitors are being forced to come up with new ideas to compete with Google, including, in some cases, working together to take on Google. The latest discussions of a collaboration between Google’s competitors center around Microsoft and Apple, competitors themselves, working together to increase their position in the mobile search engine market. Apple is considering incorporating Microsoft’s Bing search engine into the iPhone, which would be a significant blow to Google’s drive to be the number one mobile search engine provider.
While becoming the dominant search engine for mobile devices is a priority for Google, the reality is that even if they do not achieve this goal, they will still be the top search engine provider on the internet. The popularity of Google’s PC search engine, as well as their incorporation of social networking sites into their searches, gives them a distinct advantage over their competition, which will be hard to overcome. While their competitors continue to try to chip away at Google’s market share, the fact remains that Google will remain on top for the foreseeable future.
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